Message from Overall Chair

Today, the number of global e-commerce transactions is steadily expanding. At the same time, e-commerce companies are facing competitive and political dynamics that are constantly changing. As companies around the world develop new business models and provide new products and services, the policies and initiatives that affect how we carry out business must create an environment that protects not only industries and their customers, but also the world around us.
The Global Business Dialogue on e-Society (GBDe) is a worldwide, CEO-led business initiative, established for the purpose of shaping global policy related to e-commerce. We submit annual policy recommendations to governments, enterprises, and related organizations around the globe. In doing so, we help foster a business environment where the e-commerce industry can grow, while making positive contributions to the society.
We face a number of issues that prevent citizens and enterprises from participating in e-commerce today. IT security issues, with risks both real and perceived, hamper the growth of the e-commerce industry by reducing consumer confidence. Social issues such as economic disparity and the digital divide are preventing many global citizens from participating in the online world. At the same time, we also need to keep in mind how we affect on the environment, guiding our community towards green business practices and eco-friendly strategies.
I strongly believe that the e-commerce industry will contribute to solving some of these issues and bring about sustainable economic growth for the next generation.
GBDe gives you the opportunity to be actively involved in the e-commerce industry’s decision making process at a global level. I encourage you to join us as we continue to find solutions to the policy issues that affect e-commerce all over the world. Your cooperation will make GBDe more powerful and influential to contribute to the growth of global business.
Mr. Takashi Enomoto
GBDe Overall Chair 2010
Senior Executive Vice President & Representative Director
NTT DATA CORPORATION
